How To Find And Reach Out To Book Bloggers
Step 1: Find book blogs that are active and align with your genre.
Step 1 takes the most time out of all of the steps to this process: the research portion. There are several databases out there like The Book Blogger List, The Book Review Directory, and Kindlepreneur's Ultimate List of the Best Book Review Blogs that can be a fantastic place to start combing through book blogs in various genres. Most databases are organized by genre or audience type to give you a category to start with. While some databases are kept up to date, some are years and years old. You will need to open every link and check the dates of the book blog's most recent posts. Depending on your genre, this could be a quick process or a very long one.
Step 2: Check the book blog's review policy.
As you're checking each website, look for their review policy. Sometimes, this is its own separate page on the blog. Other times, you'll find it in the "about" or "contact" sections. READ THIS VERY CAREFULLY. If nothing else, you have to read this section word for word. You're not just looking for the genres that the reviewer enjoys or does not enjoy; you're also looking for information about what tropes they read most often, the types of books they will not read, the formats they read in, and information about how they wish to be contacted. The more information about your book that you can match to their preferences, the better. Your priority should always be to start with reaching out to book blogs that match your book's tropes. You are more likely to get a reply than you are for a general genre blog. Also, make sure that they are taking review requests at the present time. This is particularly important for indie authors as several blogs will specifiy whether or not they take indie books and if so, additional information they may want for you.
Step 3: Send your message.
In my experience, the best way to do this is to make yourself a basic template that you can copy and paste into your email or into a blogger's contact form. You will be and should be modifying it with every single message because bloggers can usually tell if they are getting a form letter. But there are certain elements that you can keep consistent across requests that will save you time. Here's what you need:
Greeting and Introduction: Say hello! If the name of the blogger is available, use it. Personalization is always the best choice. In the first paragraph, introduce yourself and what book you are the author of. Include the genre(s) and the publisher name (even if it is your own personal press). Mention how you found their blog, whether it was from a database or somewhere else, and talk about any content of theirs you may have enjoyed. At the end of this paragraph, indicate that you are reaching out to see if the reviewer may be interested in reviewing your book. If there are specific tropes that the reviewer mentions in their review policy that are in your book, mention that here.
Book Blurb: Copy and paste your book blurb into the next paragraph(s).
Additional Information: The last paragraph here is for giving the reviewer a sense of what you can offer them and when you need the review by. If you have a specific time frame in mind for something like a book launch, give as wide of a time frame as you can. If not, mention that you are in no rush for a review. Book bloggers are extremely busy, and you are more likely to get a yes if you are flexible on timing. Also, mention which formats you are willing to send, including various ebook formats and/or physical copies. (Refer back to the review policy to make sure your offerings match the reviewer's desires!).
Conclusion: Thank the reviewer for taking the time to look over your request, and conclude your message.
Example: Chasing Fae
Step 4. Wait. Then rinse and repeat.
The final step of the process is to wait. It could take days, weeks, or even months to hear back. In the meantime, continue reaching out to other book blogs, and keep an eye on your inbox. If and when you get a reply, you'll want to send a quick thank you to a rejection or a review copy right away. Remember: even if a blogger doesn't like the book you are pitching, they may want to read another that you write down the line. Building relationships is so important in the literary world for both community building and marketing, so don't let a potential one slip away.